The Atlantic has a piece thatย discussesย the “Ritual Design Lab” in Silicon valley that will design rituals for births, deaths, and everything in between.
There is a certain smug presumption in the article concerning the obvious bankruptcy of traditional religious forms for people today, but there is also much food for thought. The author raises some fundamental issues, including the nature of modern authenticity:
“โIn earlier generations, the more we could objectify religion as something that lives outside of you, the more authentic it was… Now, if youโre really going to speak Millennial, ritual has to be fundamentally subjective in the sense that it has to be intensely personally meaningful and relevant. As soon as it speaks to my truth, thatโs authenticityโthatโs how we define authenticity now.โ If the bespoke and the legitimate used to be inversely proportional, today they are directly proportional.
As a teacher of undergraduates, something about this rings true to my experience of my students. Of course, perhaps we shouldn’t presume that the untutored understanding of “authenticity” found among late adolescents should have the final word in our rituals.
A rabbi who works at the Lab notes the problem with custom-crafted ritual:
โWhen itโs ensconced in religious life… ritual doesnโt just serve to validate your experience or to help you through a difficult moment… Someone may say, โIโm just helping somebody who had a bad day at work to process and move on.โ Well, okay, that could be effectiveโbut to what extent are you actually helping the ultimate job of all ritual life, which is to give you the message that itโs not all about you? Rituals that are designed as one-offs for individuals are divorced from thatโand thatโs very dangerous.โ
There is also this:
Ancient rituals are technologies that have been debugged, fine-tuned, and time-tested over millennia. They evolved to respond to human needs, and in their crystallized form, they contain deep insights into those needs. By jettisoning the rituals, we also jettison the wisdom they house.
Which raises questions not only about creating whole new rituals, but also about reforming rituals to meet modern sensibilities. Do we really understand what is going on in our rituals well enough to have the temerity to tinker with them? At the same time, it seems to be in the nature of rituals to develop and adapt; shouldn’t we be able to use our intellects to make sure that this development is healthy and helpful?
Thought-provoking and (at least for me) slightly depressing, but well worth a read.

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